Investigating the effect of Nilgoni Ocean strategy on employee retention and the mediating role of Tik Tok management in directing floating thinking

Authors

  • Mojtaba Tahavori Faculty of Business Management, Department of Management, Electronic Branch, Islamic Azad University, Tehran, Iran
  • Mahmonir Bayanati Department of Management, Islamic Azad University, West Tehran Branch, Tehran, Iran

Keywords:

Tik Tok management, floating thinking, Nilgoni ocean strategy, employee retention

Abstract

Effective time management allows people to allocate certain time intervals to certain activities based on their priorities. The purpose of investigating the effect of the Nilgoni ocean strategy on employee retention is the mediating role of tick-tock management in directing floating thinking. The research is applied in terms of objective and correlational in terms of descriptive method. The statistical population was formed by the customers of Meli bank, who were selected by determining the sample size, 518 people, through the cluster sampling method and were surveyed. In order to Data was collected using a standard questionnaire, whose reliability was checked through Cronbach's alpha, and their validity was checked through content validity and construct validity. Data analysis was done through SPSS software. After analyzing the results and the importance of the components in order, increasing absenteeism, making things more agile and facilitating, increasing job burnout, decreasing citizenship behavior among employees, decreasing commitment organizational, increasing the level of organizational knowledge and gaining more experiences, reducing organizational health, optimal use of organization resources, greater understanding between employers and workers, reducing motivation and work morale, improving job adaptation, lack of understanding of organizational justice, reducing job satisfaction and loyalty, improving Performance, reduction of job security, improvement of job recognition, reduction of organizational trust, reduction of costs and improvement of productivity from the perspective of employees of Meli bank were prioritized respectively, and to test the hypotheses of structural equations, Sobel and vef tests were used to measure the variables. The mediator of tick-tock management and floating thinking was used, and the analysis of research hypotheses investigating the effect of the Nilgoni ocean strategy on employee retention on the variable role of tick-tock management in directing floating thinking has a positive and significant effect and were confirmed.

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References

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Published

2022-03-26

How to Cite

Tahavori, M. ., & Bayanati, M. . (2022). Investigating the effect of Nilgoni Ocean strategy on employee retention and the mediating role of Tik Tok management in directing floating thinking. Applied Innovations in Industrial Management, 2(1), 1–14. Retrieved from https://iscihub.com/index.php/AIIM/article/view/13

Issue

Section

Original Research